With the rapid development of Internet technology, people now pay more and more attention to building websites, and they all hope to gain more customers by building websites to achieve the purpose of profit. 过程中总是会遇到网站被降权的现象。 However, in the actual process of optimizing Taiyuan website, it is always encountered that the website is degraded. So what are the reasons for the demotion of the website?
First, the website is over optimized
Website over-optimization should be the most common reason for a website to be degraded. Many webmasters who do not know Baidu optimization well, or because the pursuit of rankings is too eager, have resulted in over-optimization of the website. Once the website is over-optimized, it is very likely that Baidu will be downgraded. The cases of over-optimization are as follows:
1. Website keyword density is too high
The density of website keywords can increase the relevance between the website and the keywords. Highly relevant websites can generally be given priority over Baidu search results. However, it is not that the higher the keyword density, the better. If it is too high, it is an over-optimization, which will be regarded as cheating by Baidu, and the website will be degraded.
2.External chain grows too fast
Many webmasters seek earnest rankings, vigorously build external links for websites, and make the growth of external links very fast. However, this is not a good thing. Although the external link is beneficial to Baidu's optimization, if it grows too fast, it will be considered to be over-optimized, which will cause the website to degrade.
Second, the server is unstable
Website server instability is an easily overlooked problem, but its importance is beyond doubt. In many cases, after the website is downgraded, the webmaster feels that he clearly did not over-optimize. As a result, the website is still downgraded. The reason is probably that the server is unstable and the website is often unable to open. So do n’t just consider Baidu optimization, it is also important that the website can be accessed normally and stably.
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